Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news. Constantine von Hoffman on September 14, 2023 Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a … Continue reading Adobe, Amazon and Salesforce in this week’s AI martech releases
Tag Archives: MarTech
This week’s AI-powered martech releases
HubSpot and Salesforce weren’t the only companies with new AI implementations this week. Here’s a roundup of the others. Constantine von Hoffman on September 8, 2023 The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games … Continue reading This week’s AI-powered martech releases
Is martech the solution to the Hollywood writers’ and actors’ strike?
Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share. Constantine von Hoffman on August 31, 2023 The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of … Continue reading Is martech the solution to the Hollywood writers’ and actors’ strike?
ChatGPT goes enterprise and other AI martech releases this week
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on August 31, 2023 Here are this week’s AI-powered marketing technology releases: OpenAI‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. … Continue reading ChatGPT goes enterprise and other AI martech releases this week
Martech implementation: 3 tips for cross-functional alignment
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work. Talisha Padgett on August 28, 2023 Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from … Continue reading Martech implementation: 3 tips for cross-functional alignment
Martech vendors need to engage year-round, not just at renewal time
Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal. Kim Davis on August 25, 2023 “We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from … Continue reading Martech vendors need to engage year-round, not just at renewal time
AI-powered martech: This week’s releases and research
With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. … Continue reading AI-powered martech: This week’s releases and research
The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Gene De Libero on August 23, 2023 In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. … Continue reading The martech revolution: Making deeper customer connections in a digital world
Who champions martech replacements?
In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements. Kim Davis on August 11, 2023 The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close … Continue reading Who champions martech replacements?
Top 6 martech myths debunked
Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations. Tony Byrne on August 11, 2023 You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not so well shared are the failed or incomplete … Continue reading Top 6 martech myths debunked
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