The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI. Kim Davis on August 4, 2023 There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This … Continue reading The martech subway system now has an AI line
20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Constantine von Hoffman on August 3, 2023 Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative … Continue reading The latest AI-powered martech products, platforms and additions
The latest trends in martech, including new product announcements, AI investments and M&A activity. Allyson Delaney on July 27, 2023 CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. In Q2 2023, there were 128 new product announcements, an uptick from previous … Continue reading Martech investment declines, but AI companies thrive on funding
MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments. Constantine von Hoffman on July 20, 2023 The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and … Continue reading The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
A look at the AI martech products, platforms, features and related news from the past week. Constantine von Hoffman on July 13, 2023 So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI … Continue reading This week’s roundup of the latest AI martech products and news
Two different content management systems are among the AI-powered marketing platforms, features and integrations released this week. Constantine von Hoffman on July 6, 2023 Before we get to this week’s round-up of AI-powered martech, I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I … Continue reading The latest AI-powered martech tools
Successful technology event marketing has lessons for any brand going back to in-person or hybrid events. Shama Hyder on June 26, 2023 We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. … Continue reading The secrets of successful martech event marketing
Here is a roundup of AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on June 22, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And … Continue reading The latest in AI-powered martech releases
Here is a roundup of the AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on June 15, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every … Continue reading New versions of ChatGPT and other AI martech releases this week
