Tag Archives: MarTech

The innovator’s dilemma: How to future-proof your martech stack

Innovation

Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape. Gene De Libero on June 12, 2023 Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our … Continue reading The innovator’s dilemma: How to future-proof your martech stack →

3 prevailing themes pointing to a martech reset

Marketing Technology

There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond. Tony Byrne on June 12, 2023 I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue … Continue reading 3 prevailing themes pointing to a martech reset →

51% of SMB marketers say they’re stuck with redundant martech

Small Business Challenges

SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion. Constantine von Hoffman on June 7, 2023 More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey.  This redundancy is … Continue reading 51% of SMB marketers say they’re stuck with redundant martech →

5 tips for successfully adding martech to your stack

Marketing Technology

Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms.  Talisha Padgett on June 6, 2023 In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology.  Marketers and … Continue reading 5 tips for successfully adding martech to your stack →

Top book and podcast recommendations for martech professionals

Marketing Skills

Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. Steve Petersen on May 31, 2023 Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are … Continue reading Top book and podcast recommendations for martech professionals →

Salary and Career: Kathleen Voboril can make martech sing

Marketing Technology

For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions. Constantine von Hoffman on May 24, 2023 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after … Continue reading Salary and Career: Kathleen Voboril can make martech sing →

AI in martech: this week’s new features, products and platforms

Marketing Technology

Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms →

A 5-step guide to retiring martech tools without disrupting operations

Marketing Operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations →

This week’s AI-powered martech features, products and platforms

AI Marketing Tools

Customer experience, email assistants, programmatic ad fraud detection and more in this week’s roundup of AI products. Constantine von Hoffman on May 11, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more … Continue reading This week’s AI-powered martech features, products and platforms →

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