Tag Archives: MarTech

AI-powered martech: This week’s new releases

Roku’s contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week’s roundup of AI products. Constantine von Hoffman on May 4, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic … Continue reading AI-powered martech: This week’s new releases →

We turned MarTech into a chatbot. This is what we’ve learned (so far)

Chatbots

We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers. Marc Sirkin on April 28, 2023 OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask … Continue reading We turned MarTech into a chatbot. This is what we’ve learned (so far) →

This week’s roundup of the latest martech featuring AI/ChatGPT

ChatGPT

Here’s all the AI-powered martech products, platforms and features announced this week and available to use right now. Constantine von Hoffman on April 27, 2023 Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more … Continue reading This week’s roundup of the latest martech featuring AI/ChatGPT →

MarTech Salary and Career: Monique Battiste on charging ahead

Marketing Technology

“AI will never take the place of a human being. AI will never take your place because you give it more personality.” Constantine von Hoffman on April 26, 2023 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste, senior social media … Continue reading MarTech Salary and Career: Monique Battiste on charging ahead →

4 steps to take before hitting go on your new martech platform

Marketing Platforms

Focus on these four key areas when migrating your systems from one martech platform to another. Ryan Phelan on April 17, 2023 Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one … Continue reading 4 steps to take before hitting go on your new martech platform →

Mailchimp, Sprout Social lead this week’s AI-powered martech releases

Marketing AI Technology

Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 13, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading Mailchimp, Sprout Social lead this week’s AI-powered martech releases →

MarTech Salary and Career: Jennifer Luby on facing challenges

Surveys

“The challenges are the change management and education … and keeping documentation transparent, clearly communicated and accessible.” Constantine von Hoffman on April 14, 2023 Q: How did you get where you are today? A: I started as an HTML e-mail developer for Richmond American Homes. So this was almost 17 years ago, before there … Continue reading MarTech Salary and Career: Jennifer Luby on facing challenges →

MarTech Salary and Career: Greg Morales on the joy of always learning

Surveys

“There’s always something new to uncover. … It’s a giant sandbox where I can just take all the toys and move them wherever.” Constantine von Hoffman on April 11, 2023 Q: So how did you get to where you are today?How I ended up here is just being exposed to marketing service providers and … Continue reading MarTech Salary and Career: Greg Morales on the joy of always learning →

This week’s new AI/ChatGPT-powered martech products

Marketing Technology

Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 7, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading This week’s new AI/ChatGPT-powered martech products →

Frequent promotions and salary increases contribute to thriving martech careers

Career Evolution

Most marketing technology professionals are satisfied with their jobs despite accelerating churn. Chris Wood on April 6, 2023 Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of … Continue reading Frequent promotions and salary increases contribute to thriving martech careers →