Tag Archives: MarTech

8 inexpensive professional development ideas for martech pros

Professional Development

Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals. Steve Petersen on March 31, 2023 Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s why as martech professionals, we need to develop our skills and … Continue reading 8 inexpensive professional development ideas for martech pros →

This week’s new AI-powered martech products, platforms and features

Marketing Technology

With so many new AI products coming out, it can be hard to keep track of them all. Here’s our roundup of this week’s releases. Constantine von Hoffman on March 30, 2023 Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function.  Why we care. Artificial intelligence … Continue reading This week’s new AI-powered martech products, platforms and features →

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023  A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

B2B B2C Trends

Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote →

How to choose the right martech partner: 6 practical tips

Marketing Technology

Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips →

How enterprises are pursuing martech and adtech integration today

Partnerships

Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today →

Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Bankruptcy

Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates. Constantine von Hoffman on March 13, 2023 Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB).  On Friday SVB was … Continue reading Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout →

Martech spending continues strong despite rocky economy

Marketing Budgets

60% of businesses say they are increasing spending on marketing technology, services and personnel this year. Constantine von Hoffman on March 13, 2023 Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in … Continue reading Martech spending continues strong despite rocky economy →

International Women’s Day 2023 and the martech community

Women Support

Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community.  “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community →

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