Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies. Anita Brearton on February 6, 2023 2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory … Continue reading The state of martech in 2023
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.” Steve Petersen on January 20, 2023 I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the … Continue reading The dangers of saying ‘no’ in martech
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead. Gene De Libero on December 23, 2022 Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been … Continue reading 3 pointers to navigate the confusing martech marketplace
Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack
Preparing for the hypothetical isn’t a waste of resources. It’s time to recommit to business continuity and disaster recovery planning. Steve Petersen on December 9, 2022 In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We … Continue reading Why prioritizing business continuity in martech is a must
With engagement technologies in place, marketers are now turning to the foundational layer for replacements. Chris Wood on December 8, 2022 “Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. The changes in customer behavior during the pandemic forced organizations to improve and … Continue reading Why marketers are replacing foundational martech
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt? Gene De Libero on November 22, 2022 Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more … Continue reading 3 ways to make martech simple again
Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it. Josh Perlstein on November 15, 2022 I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made … Continue reading 3 steps that will protect you from martech buyer’s remorse
