Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here’s why. Steve Petersen on November 2, 2022 Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer … Continue reading The MRI principle: Why it’s beneficial for martech practitioners
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. Gene De Libero on November 1, 2022 Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their … Continue reading How to avoid the martech black hole and ride the crest of change
The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex
Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022 Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers
Marketing operates in a complex, volatile environment and your thinking needs to reflect that. Constantine von Hoffman on September 29, 2022 Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions … Continue reading Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote
Want to ensure the success of your martech investments? Here’s a simplified approach to implementing your martech stack. Gene De Libero on September 23, 2022 We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also … Continue reading The secret to building a useful martech stack
This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills
Martech contracts can raise thorny issues. Here are some to look out for. Steve Petersen on August 10, 2022 Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Contracts are complex for a reason. That’s why martech practitioners are wise to lean … Continue reading 6 martech contract gotchas to be aware of
