Tag Archives: MarTech

AI-powered martech news and releases: August 22

A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods. Constantine von Hoffman on August 22, 2024 Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we … Continue reading AI-powered martech news and releases: August 22 →

Why you need to master martech tool management

Marketing Technology Tools

How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Ana Mourão on August 21, 2024 To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is … Continue reading Why you need to master martech tool management →

What the composability revolution means for the martech stack

Marketing Technology AI

If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Kim Davis on August 15, 2024 This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement … Continue reading What the composability revolution means for the martech stack →

AI-powered martech news and releases: August 15

Marketing Technology AI-Powered

Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. Constantine von Hoffman on August 15, 2024 Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI … Continue reading AI-powered martech news and releases: August 15 →

7 strategies for getting the most from your martech stack

Marketing Technology Stack

20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack →

AI-powered martech news and releases: August 8

Marketing Technology AI-Powered

Consumers are really, really not impressed with AI, consistently preferring products that don’t mention AI over those that do. Constantine von Hoffman on August 8, 2024 Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less … Continue reading AI-powered martech news and releases: August 8 →

How to leverage the 80/20 rule for martech efficiency and ROI

Productivity Techniques

Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success. Gene De Libero on August 8, 2024 CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI … Continue reading How to leverage the 80/20 rule for martech efficiency and ROI →

AI-powered martech news and releases: August 1

Marketing Technology AI-Powered

Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea. Constantine von Hoffman on August 1, 2024 Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the … Continue reading AI-powered martech news and releases: August 1 →

The impact of martech on company value

Marketing Technology

Focusing on effectiveness over efficiency is crucial for demonstrating martech’s impact on business performance. Frans Riemersma on July 26, 2024 “Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in a vulnerable position when … Continue reading The impact of martech on company value →

AI-powered martech news and releases: July 25

Marketing Technology AI-Powered

The IOC’s AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. Constantine von Hoffman on July 25, 2024 Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released … Continue reading AI-powered martech news and releases: July 25 →