Tag Archives: MarTech

Guide to what you missed at the fall 2022 MarTech Conference

MarTech is a vendor-agnostic conference series that explores the complex marketing technology landscape. Our goal is to help you use martech effectively. Corey Patterson on March 18, 2022 As the upcoming spring edition of MarTech approaches, we thought it would be a good opportunity to look at all of the great insights and intelligence shared … Continue reading Guide to what you missed at the fall 2022 MarTech Conference →

How to establish a new martech role

Marketing Technology

Getting colleagues familiar with your new martech position is no easy task. Steve Petersen on March 2, 2022 Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. I formally entered the martech space when I was asked … Continue reading How to establish a new martech role →

IDG Communications rebrands as Foundry, positions itself as a martech company

Branding Trends

The long time publisher of MacWorld and TechHive pivots to marketing technology. Chris Wood on February 18, 2022 IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company … Continue reading IDG Communications rebrands as Foundry, positions itself as a martech company →

Is martech in a revenue bubble and how soon will it burst?

Revenue Generation

Revenue goals are important, but when they take over, customer experience, product and brand can get left behind. Darrell Alfonso on January 28, 2022 Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And … Continue reading Is martech in a revenue bubble and how soon will it burst? →

Real Story on MarTech: Beware of vendor bullying

Vendor Management

Empower your team to push back and avoid long-term consequences of making bad technology decisions. Jarrod Gingras on January 21, 2022 Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into … Continue reading Real Story on MarTech: Beware of vendor bullying →

Is that vendor a zombie?

Vendor Management

If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale. Tony Byrne on January 14, 2022 In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “The Undead.” It profiled some struggling enterprise software vendors sitting on large piles of cash … Continue reading Is that vendor a zombie? →

“But Will It Scale?”

Marketing Platforms

That question might mean many different things, but it’s a critical question businesses must ask when evaluating marketing tech. Tony Byrne on October 29, 2021 Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, … Continue reading “But Will It Scale?” →

The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Marketing Platforms

Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed? →

Real Story on MarTech: Avoid these five vendor selection pitfalls

Marketing Platforms

Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls →

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

Growth Strategy

Alejandra Zilak September 19, 2021 Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. Effective marketing. Smart marketing. But even knowing that on a fundamental level … Continue reading How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools) →