Tag Archives: MarTech

The pros and cons of specializing in specific martech products

Marketing Technology

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on April 14, 2021 Martech practitioners specialize in specific products. That’s not news. Further, it makes sense for people to learn how to really use a specific platform well. However, that’s not always ideal when putting … Continue reading The pros and cons of specializing in specific martech products →

ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief

Marketing Technology

Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief →

It doesn’t have to be martech to be in a martech stack

Marketing Technology

Asking what is and isn’t martech leads to complex considerations Steve Petersen on March 24, 2021 There’s a current debate brewing about what is martech and what’s not. I’ve argued that with vision, commitment, and orchestration, many tools like project management and collaboration platforms can qualify as martech. However, there’s more to the debate than … Continue reading It doesn’t have to be martech to be in a martech stack →

Quick Guide to MarTech & Digital Analytics Platforms

Digital Tools

Ken Fortney February 25, 2021 Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components. But perhaps the most impressive offspring of MarTech is … Continue reading Quick Guide to MarTech & Digital Analytics Platforms →

Disruptive martech trends, and what a CDP fixes: Friday’s daily brief

Disruption Trends

Plus, the state of brand trust in 2021. Kim Davis on February 12, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Disruptive martech trends, and what a CDP fixes: Friday’s daily brief →

4 disruptive, uncomfortable, yet inevitable martech trends

Disruption Trends

Industry veteran Jep Castelstein on the future of martech. Darrell Alfonso on February 11, 2021 One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. … Continue reading 4 disruptive, uncomfortable, yet inevitable martech trends →

Using martech role types to build and maintain teams

Team Management

Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations.  A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams →

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