An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn’t provide protections for the public. Constantine von Hoffman on May 16, 2024 A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy (June 06, 2024). The senators, … Continue reading AI-powered martech releases and news: May 16
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%. Constantine von Hoffman on May 13, 2024 Marketing technology’s percentage of marketing budgets fell to 23.8% this year, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending … Continue reading Martech cut of budget falls to lowest level in 10 years
To get the most out of your data, you need to integrate the various platforms in your stack. That’s not often easy to do. Mike Maynard on May 23, 2024 Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of … Continue reading You need to glue your martech stack together. Here are some of your options.
Last year 3000 new martech “tools” were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators. Constantine von Hoffman on May 9, 2024 This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim … Continue reading AI-powered martech releases and news: May 9
Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024 This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024 The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master
Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself? Constantine von Hoffman on May 2, 2024 StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based … Continue reading AI-powered martech releases and news: May 2
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024 Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization
And how much does it matter if they don’t? Mike Pastore on April 29, 2024 If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money … Continue reading Do CMOs really understand how their teams use martech?
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here’s what you need to know to handle it. Constantine von Hoffman on April 25, 2024 What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many things, including price, customer … Continue reading 10 things to do if your martech solution vendor gets bought
