Also, an educator learns the drawbacks of using artificial intelligence to frame someone. Constantine von Hoffman on April 25, 2024 The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive … Continue reading AI-powered martech releases and news: April 25
Conduct a marketing processes and technology audit, map platforms to the buyer’s funnel and streamline your martech stack. Ana Mourão on April 24, 2024 When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in … Continue reading How to align processes to drive martech utilization
Understand if it’s time to move on by evaluating solution fit, looking into your vendor’s plans and exploring the competitive landscape. Michelle Tackabery on April 23, 2024 Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that … Continue reading 3 considerations before leaving your martech vendor
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers. Constantine von Hoffman on April 18, 2024 Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur … Continue reading AI-powered martech releases and news: April 18
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024 As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. Constantine von Hoffman on April 11, 2024 A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines … Continue reading AI-powered martech releases and news: April 11
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency. Ana Mourão on April 5, 2024 In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to … Continue reading How marketers can help boost martech utilization
AI is great for users, but it’s as bad for its creators’ bottom lines as it is for the environment. Constantine von Hoffman on April 4, 2024 AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines … Continue reading AI-powered martech releases and news: April 4
Martech doesn’t exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Steve Petersen on April 2, 2024 As martech practitioners, we need to stay abreast of more than product and channel features, capabilities, competitor comparisons, stack fit, best practices, etc. We should also consider macro factors, which Investopedia defines as … Continue reading Future-proofing martech strategies against macro forces
86% of startup founders say AI is helping their company’s GTM strategy, according to a new HubSpot report. Constantine von Hoffman on March 28, 2024 AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings: 86% of founders said the use … Continue reading AI-powered martech releases and news: March 28
