Tag Archives: MarTech

AI-powered martech releases and news: March 7

Amazon’s not-yet-released shopping assistant chatbot isn’t a disaster, but is mostly useless, according to the Washington Post. Constantine von Hoffman on March 7, 2024 The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with … Continue reading AI-powered martech releases and news: March 7

MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

AI-powered martech releases and news: Feb. 29

Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting. Constantine von Hoffman on February 29, 2024 Last month, Google, Microsoft, OpenAI, Meta, TikTok and Adobe agreed to develop tech to identify, label and control AI-generated, election-related images, videos and audio recordings that aim to … Continue reading AI-powered martech releases and news: Feb. 29

MarTech in 2024: Who will be the enterprise and vendor winners and losers?

The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Anita Brearton on February 27, 2024 AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze and act upon the customer data we’ve collected … Continue reading MarTech in 2024: Who will be the enterprise and vendor winners and losers?

AI-powered martech releases: Feb 22

This week Google and OpenAI moved closer to providing us all with truly hallucinatory AI hallucinations. Constantine von Hoffman on February 22, 2024 One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too … Continue reading AI-powered martech releases: Feb 22