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With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement. Ana Mourão on October 15, 2024 In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses … Continue reading Why marketers need to master capability assessment and tool procurement
How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Ana Mourão on August 21, 2024 To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is … Continue reading Why you need to master martech tool management
An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. Ronak Shah on June 26, 2024 For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As … Continue reading How to master identity resolution in a warehouse-native world
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. Frans Riemersma on May 7, 2024 The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding … Continue reading 14,106 martech tools reveal 3 trends you should master
By Mark Sullivan August 23, 2023 Welcome to AI Decoded, Fast Company’s weekly LinkedIn newsletter that breaks down the most important news in the world of AI. If a friend or colleague shared this newsletter with you, you can sign up to receive it every week here. Generative AI’s next frontiers include emotional intelligence and advanced … Continue reading Can generative AI master emotional intelligence?
3 Master HR Tips for Sales Team Management Pratisrutee Mishra / 02 Apr 2023 What does it take to build, manage, and develop a sales team? It takes a lot of patience and problem-solving abilities. Sales management is not an easy job, nor is sales recruitment. At least not as easy as it seems … Continue reading 3 Master HR Tips for Sales Team Management
By Michael Grothaus March 02, 2023 Tesla’s Investor Day seems to have been a big bust—at least if we’re judging by reactions from actual investors. The event, which lasted over three hours and took place (March 21, 2023) at the company’s Gigafactory in Austin, Texas, was heavy on highlighting the company’s past achievements … Continue reading Tesla stock sinks after Elon Musk’s ‘Master Plan 3’ fails to impress at Investor Day
By Kathleen Davis January 13, 2023 New York congressman George Santos is facing increasing demands from both sides of the political aisle to resign after more revelations about the extent to which he has lied about his qualifications and background. As part of the New York Times investigation, the publication obtained Santos’ résumé from … Continue reading George Santos just gave a master class in how not to write a résumé
7 Communication Skills Remote Teams Should Master To Perform More Effectively ValueWalk / 16 Nov 2022 At the dawn of the COVID-19 pandemic, companies around the world were thrown into the deep end of an unplanned work-from-home experiment that took place on a global scale. Now, more than two years later, and with the severity of … Continue reading 7 Communication Skills Remote Teams Should Master To Perform More Effectively
In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. Cynthia Ramsaran on April 25, 2022 Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning … Continue reading Master the art of agile research to iterate, innovate and grow
