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The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
February 12, 2025 A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie The casual-dining restaurant chain and cable network will debut a 15-minute TV short film called “I’ll Be Home For National Margarita Day.” BY John Kell Chili’s is celebrating National Margarita Day this month with a new romcom … Continue reading A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie
May 07, 2024 Tinder continues to weigh down Match Group’s dating empire Tinder’s paying user base declined 9% from the same time a year ago to just under 10 million. BY Jessica Bursztynsky Tinder continued to lose paying users in its first quarter, with Match Group CEO telling investors Tuesday that the company expects to slow … Continue reading Tinder continues to weigh down Match Group’s dating empire
April 30, 2024 Why Walmart launched a premium grocery label, with fancy branding to match The packaging for Walmart’s Bettergoods line looks like something you might find in Target. That’s intentional. BY Hunter Schwarz Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s … Continue reading Why Walmart launched a premium grocery label, with fancy branding to match
Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges
Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others by Laurie Sullivan @lauriesullivan, December 2, 2022 Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Customer match integrations — which allows marketers to use email lists that … Continue reading Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
By Jessica Bursztynsky November 17, 2022 Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature meant to help consumers find an easier shade match. Google is introducing a new photo library of photos … Continue reading Google Shopping wants to help you find your perfect foundation match
By Rachel Pelta—FlexJobs March 08, 2022 When you’re looking for a new job, you probably head to job boards, pop in your current title (or the title you’d like to have), see what results sound interesting, then apply accordingly. Likewise, if you reach out to your network about leads, you probably use a job … Continue reading 8 ways to discover which jobs exactly match your skills
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query
Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match?
