Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Greg Krehbiel on January 3, 2024 Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — … Continue reading Online advertising: The funny, fuzzy math
Tag Archives: Math
IRS refuses to fix controversial ‘math error’ notices that have baffled millions of taxpayers
By Christopher Zara July 15, 2022 The Internal Revenue Service (IRS) has declined to add critical information to its so-called math error notices that would make them easier to understand, despite the letters being called out by the Taxpayer Advocate Service as “vague and confusing,” a new report has revealed. At the end … Continue reading IRS refuses to fix controversial ‘math error’ notices that have baffled millions of taxpayers
Logic and Math: 2 Essential Skills for Accountability and How You Use Them
Laura Patterson May 20, 2021 Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization. If you have ever worked a Sudoku puzzle you understand the difference between logic and math. While most Sudoku puzzles use numbers in the boxes, the numbers are irrelevant. Solving … Continue reading Logic and Math: 2 Essential Skills for Accountability and How You Use Them
Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
Easy AdWords Bidding Strategies for Newbies & Math Haters
by Erin Sagin May 18, 2016May 18, 2016 I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. … Continue reading Easy AdWords Bidding Strategies for Newbies & Math Haters
K-Factor – The Math Behind Viral Marketing
by Dina Ely December 14, 2015December 14, 2015 It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of new customers. What most people don’t understand is that viral marketing is more math than art. As a marketing person, I’ve … Continue reading K-Factor – The Math Behind Viral Marketing
Social Media Explained in Simple Math: Lessons Learned
Ruby RusineApril 5, 2015 Social media explained – in simple math is an attempt to simplify and demystify social media. Also, it is an attempt to debunk common practices and perception about it. These are fundamental and has not changed since I’ve been doing social media for 6+ years now. 1.) Social Media Awesomeness ratio … Continue reading Social Media Explained in Simple Math: Lessons Learned
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