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April 02, 2025 Why DEI principles matter to both employers and employees BY Harvey Deutschendorf In today’s dynamic, diverse, and rapidly changing workforce, organizations’ success is dependent upon creating an environment where different perspectives come together. That’s how we produce the best ideas. Despite the recent attacks on them, Diversity, Equity, and Inclusion principles provide a crucial … Continue reading Why DEI principles matter to both employers and employees
Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology. Constantine von Hoffman on March 13, 2025 AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency … Continue reading Smarter AI means bigger risks — Why guardrails matter more than ever
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. Dan Harris on February 6, 2025 Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize … Continue reading Why marketing engagement metrics actually do matter
January 16, 2025 With full speed ahead on AI investment, does ROI matter? Whether companies are overspending on artificial intelligence depends on your view of the bigger picture. BY Sowmyanarayan Sampath In the great AI spending spree, does ROI matter? That’s a question that every tech-related company should be asking themselves. The right answer could save … Continue reading With full speed ahead on AI investment, does ROI matter?
November 07, 2024 All good leaders have this mindset, no matter their background If you want to solve tricky business challenges, this mindset will serve you better than any technical degree. BY David G. Ewing In today’s tech-driven business world, the ability to navigate technological challenges isn’t just for engineers anymore—it’s a must-have skill for leaders … Continue reading All good leaders have this mindset, no matter their background
September 23, 2024 Yes, it does matter if your product is ugly A select few companies can get away with clunky, ugly products. For the rest, beauty matters. BY Liz Stinson Despite what we’ve been told—that “beauty is in the eye of the beholder”—there are some statistical truths to what makes something nice to look at. A … Continue reading Yes, it does matter if your product is ugly
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here
March 17, 2024 Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB A year after George Floyd’s murder, a poll found that 68% of Americans thought that employees ‘should be able to discuss racial justice issues at work.’ BY The Conversation A Home Depot store violated labor … Continue reading Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB
Learn why you shouldn’t dismiss edge cases easily and how to use them to improve your marketing. Greg Krehbiel on December 4, 2023 As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge … Continue reading Why edge cases matter in marketing strategy
