Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on July 22, 2024 You’re staring at a screen full of metrics after your latest account-based marketing campaign and something doesn’t feel right. Sure, the numbers look good — engagement is up, website … Continue reading How to measure what matters in account-based marketing
April 26, 2024 Tesla axed its entire marketing team—here’s why that matters It’s a reminder of just how little Tesla has invested in its own brand beyond Elon Musk. BY Jeff Beer News broke earlier this week that Tesla had laid off its entire 40-person marketing and growth content team, barely a year after starting it. … Continue reading Tesla axed its entire marketing team—here’s why that matters
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023 If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever
X lawsuit accuses Media Matters of running a campaign to drive advertisers away Media Matters calls the lawsuit an attempt to ‘bully X’s critics into silence.’ Mariella Moon Updated Tue, Nov 21, 2023 AP Photo/Kirsty Wigglesworth X has filed a lawsuit against media watchdog group Media Matters over the latter’s research that showed … Continue reading X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website
Responsible Data Collection: Why It Matters for Businesses Today Vladimir Fomenko / Aug 17, 2023 As technology has evolved, so has the amount of data businesses collect about their customers and competitors. While this can be beneficial to both companies and customers, it also raises concerns about privacy, copyright violations, and responsible data … Continue reading Responsible Data Collection: Why It Matters for Businesses Today
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters
Understanding Edge Computing and Why it Matters to Businesses Today Hady Shaikh / 03 Dec 2022 The edge computing market is expected to reach $ 274 billion by 2025, focusing on segments like the internet of things, public cloud services, and patents and standards. Most of this contribution is backed by enterprises shifting their … Continue reading Understanding Edge Computing and Why it Matters to Businesses Today
By Jeremy Caplan May 09, 2022 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Hello! In this post I’m sharing resources to help you stay focused and get more done: 5 simple tools to help you focus on what … Continue reading 5 simple tools to help you focus on what matters to you
Christa Tuttle December 19, 2021 Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership, industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. When … Continue reading 5 Benefits of Blogging: Why Blogging Matters for Marketing Success
