Tag Archives: matters

3 Reasons Why Security Matters Now More Than Ever

Mark Roberts June 11, 2021 As we begin to emerge from the pandemic, businesses today face new threats from every direction, and they cannot afford to let down their guards. Adjusting to pandemic operations took a toll on many organizations, but now they must consider post-pandemic life. To succeed, they must make security a centerpiece … Continue reading 3 Reasons Why Security Matters Now More Than Ever →

How you handle email replies matters for great customer experiences

Customer Experience

If your “reply-to” handling is automated, you might be missing an opportunity Ryan Phelan on April 16, 2021 Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies … Continue reading How you handle email replies matters for great customer experiences →

Workplace Wellbeing: Why Employee Health Matters in Business

Workplace Evolution

Dmytro Spilka March 20, 2021 A business can be described as a machine, a well-oiled formation that is only successful when each component down to the smallest cog works efficiently. If any part of the machine breaks down, we see production fall to a halt, unable to churn out results. In other words, if a … Continue reading Workplace Wellbeing: Why Employee Health Matters in Business →

Why Storytelling Matters for Startups

Storytelling

Deborah Sweeney March 17, 2021 Every startup has an incredible story to share with the world. Some stories are centered around a “Eureka!” moment. This is when a startup founder figures out a practical, yet genius, method to quickly and efficiently solve a problem facing many people. Others may be stories of friends or family … Continue reading Why Storytelling Matters for Startups →

Are You Paying Attention to What Matters in This Pandemic?

Productive People

Gleb Tsipursky December 17, 2020 What are you paying attention to during this pandemic? What you’re focusing on can make a big difference to your business, your career, and your health. If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the blog: Or … Continue reading Are You Paying Attention to What Matters in This Pandemic? →

Marketing Matters: Why It’s Time to Put Gen Z to Work

Marketing Trends

Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work →

Why audience context matters

Customer Acquisition

Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. Ryan Brock on July 15, 2020 We all know how valuable audience personas can be for marketers. They outline demographic information and pain points for different types of customers, and can help us … Continue reading Why audience context matters →

Why Amazon Attribution Matters

Amazon Algorithm

Joe Pizer — June 3, 2020 What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social … Continue reading Why Amazon Attribution Matters →

6 Ways to Support Local Business During COVID-19 and Why It Matters

Local Marketing Strategy

Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters →

Website Design Matters, but Not Why You Think

Web Design Guidelines

Jon-Mikel Bailey — March 19, 2020 I co-founded and helped run a web design and development firm for 17 years. During that time, I wrote a lot of posts on the importance of your website’s design. And I still believe that the design of your website is very important. But, what does web design mean … Continue reading Website Design Matters, but Not Why You Think →