Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
Tag Archives: Maturity
Here’s What’s Wrong With Maturity Models
Christiaan Verwijs — May 3, 2019 — May 3, 2019 I always assume that the people I work with are professionals – and not children. This is why I don’t like maturity models in whatever shape or form. And we’ve got a lot of those in our industry. We have maturity models about development practices, … Continue reading Here’s What’s Wrong With Maturity Models
Growing as a Product Owner: 5 Product Owner Maturity Levels
Robbin Schuurman — November 13, 2018 — November 13, 2018 The Product Owner role is implemented in organizations in various different ways. The responsibilities and authorities of Product Owners vary across organizations, departments, teams, and Product Owners. This can be explained to some extent because it is a role that people need to grow into. … Continue reading Growing as a Product Owner: 5 Product Owner Maturity Levels
4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
What Is a Maturity Assessment? And How to Make One in 5 Steps
Kaleigh Moore — August 25, 2017 Follow @kaleighf — August 25, 2017 geralt / Pixabay Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate … Continue reading What Is a Maturity Assessment? And How to Make One in 5 Steps
Assessing the maturity of your organization’s messaging program
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
What Social Media Maturity Is and Why It’s Important for Business
Ken Fischer — February 6, 2017 — February 6, 2017 Let’s talk about social media maturity: it’s not the ability to hold oneself back from posting viral videos or retweeting silly jokes. Rather, it is an index from which businesses can gauge how well they’ve adapted to and taken advantage of social media to advance … Continue reading What Social Media Maturity Is and Why It’s Important for Business
Advertisers Still Lack Digital Maturity
by Laurie Sullivan, Staff Writer @lauriesullivan, September 26, 2016 Optimization and personalization have never led the list of top priorities for advertisers, especially in North America — until now. It’s about their digital maturity. More than half of North American organizations that Adobe surveyed admit they are on the path to digital maturity, but it’s … Continue reading Advertisers Still Lack Digital Maturity
What’s Your Campaign Maturity?
by Majda Anwar July 29, 2016July 29, 2016 As a marketer, campaigns are the most important tools in the demand generation marketer’s toolkit. Campaigns enable us to engage, capture and nurture leads, ultimately translating them into revenue. Modern marketers understand that today’s customer is smart, and expectations are high for their campaign experience, but how … Continue reading What’s Your Campaign Maturity?
Search, social and content: Reaching digital marketing maturity
Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
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