Tag Archives: Maybelline

How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations

TikTok

Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2024 How do you dip into nostalgia and update something as powerful and influential as the 1991 tagline “Maybe It’s Maybelline” to use globally in 2024 when strangers have so much influence over feelings and opinions … Continue reading How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations →

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes

TikTok

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes →

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