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It’s not just you: America’s most quintessential restaurant keeps showing up in headlines, including the CEO-shooter manhunt to a high-profile Trump campaign stunt. BY Jennifer Mattson As we look back on 2024, it’s surprising how frequently McDonald’s has played a role, or at least been involved, in major news events. From boycotts and high prices to … Continue reading How McDonald’s was involved in almost every major news story this past year
August 23, 2024 $7 footlong: Subway joins McDonald’s in offering meal deals as fast-food menu inflation comes under fire The days of the $5 footlong may be long gone, but growing consumer backlash has led the sandwich chain to enter the value wars. BY Sarah Bregel The fast-food wars continue to drive deals for hungry, discount-seeking … Continue reading $7 footlong: Subway joins McDonald’s in offering meal deals as fast food menu inflation comes under fire
August 08, 2024 Why Visa, Burberry, and McDonald’s are all seeing a slow down in profits Post-pandemic splurging is over. BY Reuters Investors in large consumer-goods companies are having to up their stock-picking game, as a post-pandemic spending splurge dries up and increasingly price-sensitive shoppers start to erode corporate pricing power. Profit warnings in sectors ranging … Continue reading Why Visa, Burberry, and McDonald’s are all seeing a slow down in profits
June 05, 2024 McDonald’s loses EU trademark battle with Irish rival Supermac’s The General Court’s ruling will allow Supermac’s to expand to the rest of the EU. BY Associated Press McDonald’s lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast food rival Supermac’s … Continue reading McDonald’s loses EU trademark battle with Irish rival Supermac’s
By Mark Wilson December 07, 2023 The first car lined up at 3:30 a.m. Employees didn’t even show until 5, and food didn’t leave the drive-through window until 6. Technically, McDonald’s new drink-and-snack-focused spin-off concept called CosMc’s (announced this week) isn’t even open today. But operators had determined that during the first store’s soft launch, … Continue reading Peek inside CosMc’s, McDonald’s glimmering challenge to Starbucks
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. Chris Wood on October 13, 2023 Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and … Continue reading Pepsi, McDonald’s and the latest in digital out-of-home
By Clint Rainey February 15, 2022 The pandemic has rerouted McDonald’s business through exactly the channels you’d expect: toward the drive-thru lane and onto food-delivery apps like DoorDash and Uber Eats. To roll with it, McDonald’s has made adaptions on the fly, but the company hasn’t been able to stop profits from falling, … Continue reading McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
Sahail Ashraf — August 4, 2017 Follow @Talcontent — August 4, 2017 We have seen many times in the past a wonderfully savvy set of social media accounts in the fast food industry. Even those restaurants that still sell, essentially, fast food, have the same look and feel as the McDonald’s and the Burger Kings … Continue reading McDonald’s Trounces Rivals In Battle For Facebook Audience But The Key Difference Is In Engagement
