Jamie HecklerSeptember 17, 2015 When the Marketing Comms team here at PR Newswire began a group book club, I suggested The Doodle Revolution by Sunni Brown as our first reading assignment. Although we already had an appreciation for the power of visual storytelling, this book goes beyond that common argument and elevates the simple doodle … Continue reading When Doodles Mean Business for Your Brand
Ryan MeadAugust 5, 2015 We hear it time and time again, hire for cultural fit, cultural fit increases productivity, cultural fit increases buy-in, etc…even stats like 67% of workers believe the most important aspect of a job was to have an employer with similar values all hammer in the concept. But what does cultural fit … Continue reading Hiring for Cultural Fit Doesn’t Mean You’re Hiring Friends
Jeff JulianJuly 27, 2015 On July 20th, Instagram made this announcement on their twitter feed: Starting today, you can search people, places and hashtags on web. Now, if you open your browser from a laptop or desktop machine, you can use search bar to find people or brands, places, and hashtags. Since the beginning on … Continue reading What Does Instagram Desktop Search Mean for Content Marketers?
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout. Aaron Strout on July 2, 2015 There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” … Continue reading What Does It Mean To Be Mobile First? And Why Should Marketers Care?
Matthew SantosJune 23, 2015 “LEADS! LEADS! LEADS! GET ME MORE LEADS!” – said every CEO ever. To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that … Continue reading 6 KPI Metrics That Actually Mean Something to Your Boss
Paul MorrisJune 7, 2015 Bing recently announced that they’re all set to implement new search features that will allow users to find content within apps. For a while now we’ve also heard rumblings about Google requesting that developers tag content within their apps so that it can be searched for and displayed in search results. … Continue reading Introducing App-Linking: What Could It Mean For SEO?
Mark SchaeferJune 2, 2015 There was a great Harvard Business Review article recently on CEOs and social media. There has been a dramatic change in just a few years and it’s worth sharing a few of the survey results and thoughts on what this means to you. An analysis found that 80 percent of the … Continue reading CEOs Are Finally Embracing Social. What Does It Mean To You?
by Stephen Moyers May 19th, 2015 As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??“ So recently I set out to document all of those “really??” moments … Continue reading Jaw-dropping Digital Marketing Stats And What They Mean For You
Leslie SignorMay 8, 2015 Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales. Here are a … Continue reading 4 Tips to Get Your Abs – I Mean Ads – Ready for Summer
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
