by Stephen Moyers May 19th, 2015 As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, “…Really??“ So recently I set out to document all of those “really??” moments … Continue reading Jaw-dropping Digital Marketing Stats And What They Mean For You
Tag Archives: Mean
4 Tips to Get Your Abs – I Mean Ads – Ready for Summer
Leslie SignorMay 8, 2015 Bathing suit season is right around the corner, and I know you all are prepping for it! But don’t forget to prep your PPC campaigns so that they are also in the best shape for summer! This is going to be vital for your summer traffic and sales. Here are a … Continue reading 4 Tips to Get Your Abs – I Mean Ads – Ready for Summer
Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Understanding Video Tech Specs and What They Mean for Your Animation
Denise McArthurMarch 29, 2015 Talking to professionals steeped in their craft can be confusing for us lay folk. Does my flooding carburetor need a nitrophyl float or a brass one? No idea. Oh, an amicus curiae has submitted a brief on my court proceedings? Well… is that good or bad? My glycohemoglobin levels are static? … Continue reading Understanding Video Tech Specs and What They Mean for Your Animation
What Carousel Ads On Instagram Mean To Brands
Prasant NaiduMarch 5, 2015 Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear the watch on the cover of the next Vogue China. Next time before going to Vogue again, Apple might want to take a look at the new … Continue reading What Carousel Ads On Instagram Mean To Brands
Social Media Marketing: So What Does It Actually Mean?
Joakim NilssonFebruary 16, 2015 Is social media marketing for brand awareness, loyalty or is it an acquisition tool? When consulting for brands around Europe I come across this question a lot. Depending on who you talk to within an organization the answers differ. Some are convinced that social media is only for brand awareness, some … Continue reading Social Media Marketing: So What Does It Actually Mean?
SEO and Copywriting in 2015: How to Copywrite Like You Mean It
Alexandra GiarratanoJanuary 31, 2015 Guess what? SEO is still important this year. That’s not surprising, but you should know there’s more emphasis on specific areas when it comes to best practices for SEO copywriting. Digital marketers should consider semantic searches, satisfying web users’ growing demands, providing valuable insight, establishing domain authority, and optimizing for mobile … Continue reading SEO and Copywriting in 2015: How to Copywrite Like You Mean It
What Does Social Media Upstart Ello Mean for Advertisers?
Arielle Pardes November 20, 2014 When social media new-kid-on-the-block Ello launched in August, people went crazy over it. The network, which is still invite-only, was receiving over 600,000 invite requests per day as people clamored to get onto the site. With Facebook already wobbling in popularity, Ello seemed to have something that other social networks … Continue reading What Does Social Media Upstart Ello Mean for Advertisers?
If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
Facebook is cracking down on overly promotional posts. We asked social media experts how businesses should react to the latest News Feed news. Martin Beck on November 17, 2014 If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for … Continue reading If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
What Do You Mean, ‘Email Marketers Need Not Apply’?
by Kara Trivunovic, November 11, 2014, It seems as if the marketing world has a new slogan. Once upon a time it was “email is dead,” but most have come around to believe that email definitely has a place within the marketing construct. But the new slogan seems to indicate that email marketers are … Continue reading What Do You Mean, ‘Email Marketers Need Not Apply’?