Tag Archives: Mean

Why tight budgets mean maximizing content

Slow business can require cuts, but slashing your content marketing efforts does more harm than good. Michael Brenner on September 15, 2023 Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is … Continue reading Why tight budgets mean maximizing content →

Google: Thin Content Does Not Mean Less Words In Copy

Content Creation

Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy →

Apple’s latest hire could mean more ads are coming to TV+

Apple Employees

Apple’s App Store will display more ads starting next week Igor Bonifacic @igorbonifacic The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an email seen by MacRumors. … Continue reading Apple’s latest hire could mean more ads are coming to TV+ →

What do the Big Tech layoffs mean for designers?

Employee Layoffs

By Nicole Gull McElroy January 30, 2023 “Make no mistake, this layoff isn’t about low performers.” Judy Wert leans over her laptop, her head in her hands, cataloging the emails, text messages, and phone calls she’s received in the past week from friends, clients, and colleagues. This is her new normal in the wake … Continue reading What do the Big Tech layoffs mean for designers? →

More Business Openings Could Mean More Search Ads, Content

Search Advertisement

More Business Openings Could Mean More Search Ads, Content by Laurie Sullivan @lauriesullivan, January 25, 2023 Business openings reached an all-time high in 2022, growing in 86% of states. The growth exceeded 2019 levels — particularly in the South, according to data released from Yelp. The rapid growth — up 12% compared with 2019 — … Continue reading More Business Openings Could Mean More Search Ads, Content →

The 4-day workweek shows us that working more doesn’t mean more success

Career Evolution

By Brandi Olson November 20, 2022 During a recent coaching session, my client had a confession for me: Her marketing team was making a long-anticipated shift to the coveted four-day workweek. But instead of celebrating, her team was . . . lukewarm. Sure, they were a little excited at the thought of having … Continue reading The 4-day workweek shows us that working more doesn’t mean more success →

What an impending recession could mean for freelancers

Economic Recession

By Emily McCrary-Ruiz-Esparza October 28, 2022 A recent survey of U.S. CEOs by The Conference Board found that 98% of them are preparing for a recession in the next 12 to 18 months. This could be bad news for full-time employees who can lose their livelihoods in a layoff, but it may be more … Continue reading What an impending recession could mean for freelancers →

As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?

Mergers and Acquisitions

As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla? by Laurie Sullivan @lauriesullivan, October 6, 2022 Twitter has not stopped rolling out features that the company believes will improve its services, even as Tesla CEO Elon Musk moves ahead to seal the acquisition deal. On Thursday Twitter rolled out … Continue reading As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla? →

What would a European recession mean for the U.S. economy?

Economic Recession

By Sam Becker September 20, 2022 While the jury is still out on whether the U.S. economy is, in fact, in a recession, there are signals from across the pond that the economic outlook in Europe is worsening. Economist Mohamed El-Erian, chairman of investment firm Gramercy Funds, recently said during a Gramercy webcast that a … Continue reading What would a European recession mean for the U.S. economy? →

What new ad-supported streaming TV announcements mean for digital marketers

Streaming Services

Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers →