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by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting. Andy Taylor on October 14, 2016 At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search … Continue reading What Google’s recent RLSA updates mean for advertisers
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
by Lucas Dominic Follow @LucasJankowiakSeptember 5, 2016 What Does eCommerce Mean? Today, running an online business is a natural part of retailers world, and there are many resources mentioning eCommerce with all its attributes. But do you know what does exactly eCommerce mean? What is an eCommerce? eCommerce, also known as electronic commerce, is … Continue reading What Does eCommerce Mean?
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Sean Zinsmeister on June 27, 2016 at 12:46 pm As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better … Continue reading What does intent data mean for the data-driven marketer?
by Keisha James June 24, 2016June 24, 2016 What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a … Continue reading Digital Marketing Doesn’t Just Mean Make A Website
If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. Barry Levine on June 1, 2016 To marketers, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the … Continue reading What will “frictionless logins” mean for digital marketing?
