Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
April 29, 2024 How to build meaningful professional relationships These steps can help you build genuine professional relationships that last. BY Andrew Fennell Cultivating meaningful professional relationships can open doors to all kinds of exciting new career opportunities. However, it takes a certain set of skills to be able to build, and keep, these relationships. These … Continue reading How to build meaningful professional relationships
April 23, 2024 Business leaders are too fixated on disruption instead of meaningful change ‘People don’t care if it’s new. They care if it’s better,’ says the cofounder of the London creative agency, Without. ‘Sometimes, the route to success is simply doing something timeless really, really well.’ BY Philip Koh Flicking through the fundraising pitch for … Continue reading Business leaders are too fixated on disruption instead of meaningful change
By Mary C. Murphy March 11, 2024 In my work around entrepreneurs’ fixed-versus growth-mindset triggers, I came across a common lore—a hoodie-clad frontiersman (usually male, usually young, usually white) hacking his way through the digital brush, grinding it out until he sells or takes his startup public. But wait, that’s a growth mindset in … Continue reading Hustling harder doesn’t make your work more meaningful. Here’s what to do instead
By The Conversation January 25, 2024 Many Americans—especially young adults—want to do work that feels meaningful. Creating meaning for oneself may be especially important as fewer workplaces provide good pay and benefits to their employees. Those who are religious or spiritual often want to connect their faith to their work through a sense of calling. But there … Continue reading Thinking about work as a calling can be meaningful, but there can be unexpected downsides as well
By Lydia Dishman October 22, 2023 We’ve all been there. The point in the workday where nothing is going right, or getting done, or a combination of both, and the feeling is just: “Why am I doing this again?” At this point, with the pace of job growth steady but tapering off and unemployment … Continue reading How to know when it’s time to switch jobs for something more meaningful
By Tamara Myles January 12, 2023 As someone who studies human thriving, productivity has always interested me. Humans are wired for it—we crave new challenges and opportunities to pursue our passions. But as a positive psychology researcher, my definition of productivity has never been about doing more in less time. Instead, I see productivity … Continue reading How to make any job more meaningful, according to a positive psychology researcher
By Stephanie Vozza September 23, 2022 While a paycheck is important, a lot of people are questioning the exchange of their time for money. According to survey by McKinsey, 70% of U.S.-based employees say their work defines their sense of purpose and nearly half are reconsidering the kind of work they do because of … Continue reading How to ask your boss for more meaningful work
Meaningful Analytics: Walgreens Rethinks the Customer as Patient by Steve Smith , Staff Writer @popeyesm, August 5, 2022 After its critical role in America’s COVID vaccine rollout, as well as an aggressive spurt of M&A, Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens … Continue reading Meaningful Analytics: Walgreens Rethinks the Customer as Patient
Liz Kislik September 30, 2021 The pandemic has created many opportunities to see senior execs in action as they work to galvanize their teams, present new goals, and push for accomplishment and accountability, and I happened to notice two very different ways of inviting — or dissuading — participation from team members. At one … Continue reading The Surprisingly Meaningful Difference Between Asking for Ideas and Questions
