Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on July 22, 2024 You’re staring at a screen full of metrics after your latest account-based marketing campaign and something doesn’t feel right. Sure, the numbers look good — engagement is up, website … Continue reading How to measure what matters in account-based marketing
Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. Laurie Miller on June 28, 2024 Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to … Continue reading How to measure the impact of brand marketing
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024 We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future
Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
Learn why a holistic evaluation will help you gauge success. IQuanti on December 11, 2023 Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary … Continue reading 7 key metrics to measure content effectiveness by iQuanti
Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments by Colin Kirkland , January 20, 2023 In-game advertising platform Anzu has announced a new patent from the U.S. Patent and Trademark Office for its own ad-tracking technology aimed at improving viewability, attention metrics, and data available to advertisers when running in-game ads. … Continue reading Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
How to Measure ROI of PIM Platform Implementation Dietmar Rietsch / 27 Dec 2022 A survey conducted by the National Retail Federation found that eCommerce product returns accounted for about 8 percent of all sales by respondents. With that figure amounting to about $ 260 billion in lost sales in the United States alone that year, … Continue reading How to Measure ROI of PIM Platform Implementation
Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022 Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors
