Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps
Stephanie Heitman — March 10, 2017 Follow @stephheitman— March 10, 2017 Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are … Continue reading How Do I Measure Success in My Facebook Advertising?
Ji-A Min — March 8, 2017 — March 8, 2017 LinkedIn reports the recruiting metric hiring managers care about most is quality of hire. Basically, what we all want to know is: is my recruiting process actually selecting the right people or not? Luckily, advances in recruiting software and recruitment tech are helping recruiters use … Continue reading Quality Of Hire: How To Measure The Quality Of Your Candidates In 6 Steps
Ben Legg — March 4, 2017 Follow @bglegg— March 4, 2017 According to IPG Media Lab and YuMe, as far back as 2011, more than 60% of all viewers watching TV spent time distracted by data applications on mobile devices, while 33% watched TV with their laptops open. Just 6% of those monitored watched TV … Continue reading How to Measure the ROI of Digital Video vs TV Ads
By Emily Culclasure February 7th, 2017 Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary for continual improvement. And if you don’t see results … Continue reading 3 Metrics To Measure Content Marketing Success
Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions
By Ann Smarty January 24th, 2017 Guest posting has numerous benefits, from authority building to actual lead generation. Going after one (more tangible) of the goals diminishes the value of guest blogging: You just cannot underestimate the power of a well-established brand! But how do you measure the success of each individual guest post as … Continue reading How To Measure The Success Of Your Guest Post
Ali Liaquat — January 20, 2017 Follow @a_liaquat— January 20, 2017 Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? What is the return on investment (ROI) of your social media campaign? And how … Continue reading How to Measure the ROI of Your Social Media Campaign
Lindsay Christensen — January 12, 2017 — January 12, 2017 Knowing your ROI is incredibly important. If you don’t know which marketing efforts are driving ROI for your business, you’re more likely to make uninformed decisions that may cost you big time. Making decisions based on data rather than thoughts, feelings, and emotions can help … Continue reading Mastering PPC: How to Measure Your ROI
Brent Pohlman — January 10, 2017 Follow @brentpohlman— January 10, 2017 This is my great dilemma in 2017. I want to track my progress using meaningful data. Now many of you are probably wondering what I am talking about. However, if you look at data these days, we have butchered, abused and placed our own … Continue reading How to Measure Progress?
