Tag Archives: Measure

How To Measure and Attribute Call Conversions in 10 Ways

Kelley Schultz — January 5, 2017 — January 5, 2017 It’s no secret that digital advertising is growing. eMarketer estimates digital advertising will be 35.9% of total ad spend this year and 38.4% by the end of 2017. This growth is undoubtedly fueled by mobile advertising, with mobile spend estimated to encompass 64% of total … Continue reading How To Measure and Attribute Call Conversions in 10 Ways →

Assess and Measure Competitiveness to Stay Strong

Competition Strategies

Laura Patterson — January 2, 2017 Follow @LauraVEM— January 2, 2017 A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a … Continue reading Assess and Measure Competitiveness to Stay Strong →

How to Measure Your Video ROI (And 5 Ways to Improve It)

Video Tools

Lydia Cockerham — November 28, 2016 — November 28, 2016 Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It’s even worse when you’re trying to work out the return on interest of something really complex and niche, like, say, video. But just because it … Continue reading How to Measure Your Video ROI (And 5 Ways to Improve It) →

How to Test and Measure Marketing Experiments with Trello

A/B Testing Process

by Sam Warren Follow @rankpayOctober 26, 2016 Designing marketing experiments, monitoring their progress, and measuring results are all essential components to the success of any marketing campaign. Far too often however, the methodology behind this process is either overlooked, disorganized or otherwise poorly managed. To be fair, it can be just a little bit complicated. … Continue reading How to Test and Measure Marketing Experiments with Trello →

Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani

Marketing Automation

by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani: We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani →

How to Create, Sustain and Measure Your Email Marketing Engagement

Email Marketing Tools

by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement →

How To Measure Attention

by Larissa Faw, September 27, 2016 Advertising is just storytelling. String together some images and words to prod people to buy products. While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in digital. Nearly all people (99%) who see online ads … Continue reading How To Measure Attention →

Facebook wants to show brands how its ads measure up against TV, others

Facebook Engagement

Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others →