Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Tag Archives: Measure
How can we reinvent the way we measure economic prosperity?
By Talib Visram July 01, 2022 “Moneyball” was a revolutionary idea in baseball, based on the idea that the metrics the sport used to measure the value of players were not the best predictors of performance, and that teams could exploit this oversight by choosing players based on more important factors. … Continue reading How can we reinvent the way we measure economic prosperity?
Visably Details How To Measure Brand Performance In Search With These Metrics
Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics
How to Build and Measure Brand Awareness
Wade Roush Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least;They … Continue reading How to Build and Measure Brand Awareness
What is call analytics and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. Pamela Parker on February 10, 2022 Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers … Continue reading What is call analytics and how is AI giving marketers more power to measure inbound call data?
How to Build and Measure Brand Awareness
Tom Whatley January 21, 2022 Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, … Continue reading How to Build and Measure Brand Awareness
How to Build and Measure Brand Awareness
Tom Whatley January 21, 2022 Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, … Continue reading How to Build and Measure Brand Awareness
Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive
Laura Krajewski December 16, 2021 According to Gallup, only 36% of U.S. employees are actively engaged in their work and workplace this year. That leaves a lot of employees who are disengaged and likely to give you their minimum required effort. In addition, that leaves many who will leave if a slightly better job comes … Continue reading Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive
How to measure content marketing ROI and ROE
Why Return on Effort is an essential metric for content marketers. Corey Patterson on November 4, 2021 The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. … Continue reading How to measure content marketing ROI and ROE
Why Should You Measure Time-to-Hire Metric and How to Improve it?
Lovepreet Dhaliwal September 30, 2021 Whatever we do, time is an important indicator of our efficiency. It tells us how long it took us to complete a particular activity, how much it might take us in the future, and how well it could improve the process. Because of that, time plays one of the most … Continue reading Why Should You Measure Time-to-Hire Metric and How to Improve it?
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