Aleh Barysevich — September 29, 2019 Follow @ab80 Share of voice is a term that’s used quite often when talking about competitive research in digital marketing. In this field, share of voice (abbreviation: SOV) is used to describe a share of conversations generated about a given brand, product, or service in comparison to its direct … Continue reading Share of Voice: What it is and How to Measure it
Kelly MicKey — August 29, 2019 — August 29, 2019 Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, … Continue reading How to Measure M&A Success
Mia Jacobs — August 26, 2019 — August 26, 2019 Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the customer experience of the product or service so you can add value to that experience and maximize the growth of … Continue reading How to Measure User Adoption and Increase Your Rates
Elliot Begoun — August 24, 2019 Follow @intertwinegroup — August 24, 2019 Canva.com I’ve yet to meet a founder of a natural product brand that has no interest in growing. Everyone wants growth, and that is a good thing. Without that mindset, you risk stagnation or worse. However, how we define growth is what is … Continue reading How Do You Measure Growth?
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
Anna Bredava — June 13, 2019 Follow @anna_bredava — June 13, 2019 Competitive analysis is a part of any marketing strategy. It’s a process of finding out everything about your competitors’ companies, products, marketing strategies, and the results of their marketing strategies. Competitive analysis is necessary to develop or validate your Unique Value Proposition, notice … Continue reading 3 Social Media Tools to Measure Share of Voice
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Grayson Kemper on June 11, 2019 Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to … Continue reading 3 metrics small businesses should track to measure SEO success
Ross Hamer — May 4, 2019 — May 4, 2019 There’s a lot to be learned from mobile games. They’ve got sparking excitement and inspiring customer action down to a science. And by continually adding multiple levels of benefits and incentives to app experiences, and acting on needs at the exact moments that really matter, … Continue reading Build, Measure, and Learn the Live Ops Way
Charlotte Rowe — March 29, 2019 — March 29, 2019 We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. But how do you know when … Continue reading 5 KPIs to Track and Measure Blog Success
Eric Douglas — March 27, 2019 Follow @LeadingResource — March 27, 2019 Real trust can only grow when people know how the organization’s performance will be judged. In my experience, people align themselves around whatever is being measured like particles of iron around a magnet. That’s why the scorecard is such a critical part of … Continue reading How to Measure Performance: Outcomes vs. Outputs
