VerticalResponse — January 22, 2019 Follow @VR4SmallBiz — January 22, 2019 200degrees / Pixabay You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know … Continue reading Measure Your Email Marketing Success With KPIs
Paige Duffy — January 21, 2019 — January 21, 2019 cuncon / Pixabay Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual … Continue reading Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign
The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting
Jeanette Maister — December 14, 2018 Follow @jeanettemaister — December 14, 2018 High-volume recruiting can be a beast in itself and not understanding the data behind your hiring efforts can lead you down a path of uncertain forecasting and hiring shortfalls. In fact, high-volume positions receive 250 applicants compared to only 59 in a traditional … Continue reading Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure
Rick Goodman — November 21, 2018 Follow @DrRickGoodman — November 21, 2018 rawpixel / Pixabay Employee engagement is something that gets talked about a lot in soft terms—but it’s also something that can and should be measured, considered more objectively and analytically. There are different ways to do this, of course, including employee engagement surveys—but … Continue reading Why Measure Employee Engagement?
Anthony Villegas — September 16, 2018 — September 16, 2018 In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to … Continue reading Control Groups: An Effective Way to Measure Campaign Success
Joanne McDonagh — August 17, 2018 Follow @rezoomo_com— August 17, 2018 One of the main reasons companies are automating their recruitment process using recruitment software is to give candidates a better experience, after all, they are the “customers” of your recruitment strategy so giving them a flawless journey is pivotal. What is the candidate experience? … Continue reading Do You Measure Candidate Experience?
25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data
Todd Kunsman — June 11, 2018 Follow @OhSoFreshMusic — June 11, 2018 Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative. Without understanding the results or ROI of said initiative, how do you know if it is working? Or … Continue reading 6 Ways Your Company Should Measure Corporate Social Media Success
Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure
