Justine Jahnke — March 29, 2018 — March 29, 2018 So your team has set benchmark data and is constantly measuring your website performance…right? If you aren’t — You’re killing me, Smalls! via GIPHY Using metrics to know what’s working on your website and what’s not will allow you to make smart decisions about updates … Continue reading 5 Bonus Tools To Measure Your Website
Nicole Blanckenberg — February 1, 2018 Follow @https://twitter.com/StoreYaCom — February 1, 2018 Is it just me who is starting to feel like I am being punched in the face by offers and information? With some 30% of all online users now reported to be using ad blockers to help limit this bombardment, I have a … Continue reading Hot or Not? Find Out How These 4 Lead Capturing Tactics Measure Up
By Victoria Klochkova January 10th, 2018 According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to … Continue reading Brand Awareness Tracking: Measure Your Marketing Efforts
Tom Jager — December 6, 2017 — December 6, 2017 Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company’s name in front of the target audience through social media, outdoor advertising, and other techniques. Or as marketers would say, “build brand awareness.” Without it, … Continue reading How to Measure Brand Awareness: 4 Key Steps
Chandal Nolasco da Silva — October 25, 2017 — October 25, 2017 Social media marketing can be pretty. Damn. Tough. But you don’t need me being a “Negative Nancy” about it. You’re here reading this blog because you want to succeed. Social media marketing tricks and techniques are abundant. But if you don’t know what’s … Continue reading 4 Metrics You Must Measure for Social Media Success
Dave Charest — October 7, 2017 Follow @DaveCharest — October 7, 2017 With the holidays fast approaching, now’s the perfect time to start planning to have your best holiday season ever. But how will you know if you actually did any better with your email marketing when the holiday season is over? Whether you’re looking … Continue reading How to Measure the Success of Your Holiday Marketing
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook. Sweta Patel on September 29, 2017 Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, … Continue reading 5 metrics to measure the success of Facebook videos
Albizu Garcia — September 21, 2017 Follow @gainapp — September 21, 2017 “Currently 270 billion messages are sent per day and somewhere around 6 billion emojis are sent per day.” – Christian Brucculeri, CEO of Snaps Text messages alone can lack a lot of detail. In the most cases, the tone of text-based messages can … Continue reading How To Measure Your Emoji Marketing Efforts
Darleen DeRosa — September 12, 2017 Follow @onpoint_llc — September 12, 2017 danymena88 / Pixabay Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to … Continue reading How to Measure the ROI of Leadership Development
Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies
