We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. Rodolphe Dougoud on March 10, 2025 Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies … Continue reading The smarter approach to marketing measurement
Marketers are stuck using slow and imprecise tools to assess what’s working with their creatives. Constantine von Hoffman on December 9, 2024 When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They don’t … Continue reading How AI can revolutionize creative impact measurement
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. Liam Moroney on May 3, 2024 It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our … Continue reading The problem with B2B marketing: Misaligned measurement is stifling innovation
Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
