New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. Jessica Hawthorne-Castro on September 30, 2024 Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have … Continue reading Unlocking the full customer journey with advanced marketing measurement models
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. Liam Moroney on May 3, 2024 It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our … Continue reading The problem with B2B marketing: Misaligned measurement is stifling innovation
Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
