Tag Archives: Measurement

5 failure points of a marketing measurement plan — and how to fix them

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them →

The HALO Effect: Is Cross-Media Measurement Here?

Cross Device Marketing

The HALO Effect: Is Cross-Media Measurement Here? by Maarten Albarda , Featured Contributor, May 26, 2023 A few weeks ago, I attended the ARF conference in New York, which I wrote about here. During the conference, executives from various platforms and a few walled gardens shared their points of view on the joint industry committee … Continue reading The HALO Effect: Is Cross-Media Measurement Here? →

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?

MediaPost-MarketingGuide

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? →

Digital Media Entrepreneur Creates Search, Measurement Podcast Company

Business Development

Digital Media Entrepreneur Creates Search, Measurement Podcast Company by Laurie Sullivan @lauriesullivan, April 24, 2023 A search, discovery and measurement tool for podcasts recently launched from Tree Goat Media using artificial intelligence (AI) and machine learning to identify moments in content. Marbyl, the platform, serves up a few seconds of audio based on the search … Continue reading Digital Media Entrepreneur Creates Search, Measurement Podcast Company →

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Cross Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute. Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement →

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue

CTV Advertisement

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue by Karlene Lukovitz @KLmarketdaily, February 17, 2023 DoubleVerify — the advertising measurement company that identified last year that one in four CTV environments and apps continue to play ads when TVs are turned off — is now offering what it describes as the first scalable … Continue reading DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue →

Seeking Solutions To Media Measurement Complexity At ANA Event

Media Measurement

Seeking Solutions To Media Measurement Complexity At ANA Event by Dave Morgan , Featured Contributor, February 16, 2023 I’m writing today from the Association of National Advertisers 2023 Media Conference in Orlando, Florida. Yes, Orlando ad conferences are back! A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has … Continue reading Seeking Solutions To Media Measurement Complexity At ANA Event →

Disney Strikes Outcome Measurement Deal With EDO

Employee Strikes

Disney Strikes Outcome Measurement Deal With EDO by Wayne Friedman , January 25, 2023 As part of its Tech & Data Showcase event on Wednesday, Disney Advertising announced a measurement deal with EDO to offer engagement/outcome metrics for all its streaming platforms — starting with Hulu. This is an expansion of an EDO deal, says … Continue reading Disney Strikes Outcome Measurement Deal With EDO →

Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal

TV Advertisement

Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal by Wayne Friedman , January 13, 2023 Looking to eliminate any media business conflicts going forward in the measurement space, Samba TV has sold off its media sales unit to MiQ, a programmatic media company, in a multi- year deal. At the same time, Samba … Continue reading Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal →

What The Joint Industry Committee Means For Ad Measurement

Advertisement Industry

What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement →