Tag Archives: Measurement

Nielsen announces first module for cross-screen audience measurement platform

Reports

Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform →

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…

CTV Advertisement

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz  @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… →

Media Measurement: One Currency? Multiple? Does It Matter?

Social Media Tools

Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, December 9, 2022 The following was previously published in an earlier edition of Media Insider. In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics … Continue reading Media Measurement: One Currency? Multiple? Does It Matter? →

Modeled behavior: A future-proofed new measurement strategy

Strategy

Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.  Nick Yang on November 7, 2022 In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be … Continue reading Modeled behavior: A future-proofed new measurement strategy →

Amazon Ads Features Focus On Measurement, Clean Room, Video

Amazon Advertisement

Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan  @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video →

DoubleVerify Launches Attention Measurement, Mondelez First To Use

Marketing Platforms

DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan  @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use →

DoubleVerify announces measurement tools for retail media networks

Advertisement Platforms

Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks →

Updates finalized for IAB intrinsic in-game ad measurement guidelines

Games Advertisement

The updated guidelines aim at making in-game ad measurement on par with other digital media. Chris Wood on September 6, 2022 IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update … Continue reading Updates finalized for IAB intrinsic in-game ad measurement guidelines →

Don’t Leave Any Demo Behind In Alt Measurement Movement

MediaPost-MarketingGuide

Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement →

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