Tag Archives: Measuring

Measuring customer acquisition cost: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC. MarTechBot on September 9, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Measuring customer acquisition cost: Best of the MarTechBot →

Measuring marketing’s impact: From metrics to growth

Marketing Innovation

How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. Sarah C. Weiss on August 15, 2024 Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, … Continue reading Measuring marketing’s impact: From metrics to growth →

22 must-have reports for measuring CRM health

CRM Strategy

Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more. Ali Schwanke on August 12, 2024 Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the … Continue reading 22 must-have reports for measuring CRM health →

Measuring new customer acquisition and loyalty: Best of the MarTechBot

Loyalty Programs

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot →

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels

Marketing Statistics

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels →

The Debate About Measuring What We Watch

Metrics

The Debate About Measuring What We Watch by Maarten Albarda , Featured Contributor, April 28, 2023 So the Advertising Research Foundation Audience x Science 2023 conference ended, and was immediately followed the next day by OpenAP’s briefing session for the joint industry committee that is attempting to “establish common standards for cross-platform measurement to enable … Continue reading The Debate About Measuring What We Watch →

Measuring CDP adoption: A comprehensive framework

Content Strategy

With this framework, you can begin to understand and measure how your CDP drives business value and contributes to ROI. Craig Howard on February 27, 2023 Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from the C-suite. What they are going to want … Continue reading Measuring CDP adoption: A comprehensive framework →

Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions

Fund Raising Trends

Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions by Colin Kirkland , December 16, 2022 Most CPG companies run thousands of promotions per month — amounting to millions of dollars spent, although the majority of those promotions don’t deliver any ROI. A Mexican-based start-up called Kuona, which just raised a $6 … Continue reading Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions →

Measuring diversity in advertising: A challenge of scale

Diversity

The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content. Kim Davis on January 19, 2022 “The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see … Continue reading Measuring diversity in advertising: A challenge of scale →

4 Mistakes Ecommerce Marketers Make When Measuring ROAS

eCommerce Marketing

4 Mistakes Ecommerce Marketers Make When Measuring ROAS by Darwin Liu , November 5, 2021 Most ecommerce businesses rely heavily on advertising to draw customers to their websites. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate. In what follows, we … Continue reading 4 Mistakes Ecommerce Marketers Make When Measuring ROAS →