Steven Imke September 7, 2021 I was reading the news the other day and the article was talking about local crime statistics. Specifically, the piece was talking about the number of arrests that were made. Having recently written a post about the importance of a business’s Economic Engine and finding the right denominator to measure … Continue reading Why You Need to Be Measuring the Right Things
Dinesh Agarwal August 23, 2021 We live in a hyper-connected digital world that is driven by data. And with so much emphasis on social media marketing, businesses have to gather meaningful insights related to their audience to be sure that their marketing efforts aren’t going in vain. You might be putting in great energy to … Continue reading 11 Important KPIs to Track For Measuring Social Media Success
Angela Hausman, PhD March 1, 2021 In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually a little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these … Continue reading Tips for Measuring the ROI of Digital Marketing and Growing
Kate O’Sullivan January 19, 2021 Social media doesn’t work without a strategy Social media can be a highly effective marketing tool. But more often than not, it fails. That’s because it requires hard work, dedication and a willingness to adapt. Aimlessly posting photos of dogs every few weeks might be cute, but is it really … Continue reading Planning and Measuring: Essentials For Your Social Media Marketing Strategy
Aleh Barysevich December 16, 2020 Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, … Continue reading Measuring Share of Voice on Social Media: 5 Best Tools
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls. Marc Sirkin on April 16, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are … Continue reading Are you effectively monetizing, measuring and maximizing your inbound call volume?
Jeff Furst — March 17, 2020 Drive Business Results by Using Multi-tasking Assessment Tests & Job Simulation in Hiring When it comes to high-pressure, high-speed environments like customer service, tech support, or contact center roles, the ability to multitask simply cannot be understated. For example, contact center representatives must navigate technology, key in data, and … Continue reading Measuring Job Candidate Multitasking Ability to Drive Business Results
Jonathan Fries — August 28, 2019 Follow @jonathanfries — August 28, 2019 As digital transformation continues to spread, more and more organizations are adopting Agile and asking for help—help with execution strategies, communicating the benefits to stakeholders, and with understanding the best place to start. Below are some of the benefits of Agile and how … Continue reading Measuring the Benefits of Agile Software Development
The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019 Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success
Meg Manke — February 18, 2019 Follow @meg_manke — February 18, 2019 Today, strong leaders understand the importance of company culture. They’ve seen firsthand the devastation caused by weak or misdirected culture. They’ve witnessed a drop-in accountability and the rise of two-hour lunch breaks, the communication breakdowns and resulting frustration, and the massive hit corporate … Continue reading Measuring a Healthy Company Culture
