Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead. Nate Elliott on November 12, 2018 at 11:13 am Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and ad effectiveness. (Photo via Facebook video capture) Brands have measured … Continue reading The disastrous consequences of measuring engagement
Amreen Bhujwala — October 8, 2018 — October 8, 2018 When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re … Continue reading Measuring Email Marketing Success: Opens vs. Clicks
William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
Manu Mathew — July 28, 2018 Follow @manumathewVIQ — July 28, 2018 Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them … Continue reading Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
By Gaurav Sharma April 12th, 2018 With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve your search rankings. However, it is getting increasingly difficult to … Continue reading 5 Top KPIs for Measuring SEO Performance in 2018
Contributor Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond. Kristie Colby on March 26, 2018 Marketers can struggle to prove the value of their programs when there isn’t always a direct response or purchase. This is especially true for B2B … Continue reading Tips for measuring marketing impact to prove ROI
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective. John Lincoln on December 26, 2017 You may still favor “old school” methods to get the word out about your website. But … Continue reading Measuring how offline marketing drives website traffic: The fundamentals
Darleen DeRosa — November 21, 2017 Follow @onpoint_llc — November 21, 2017 iStock Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, … Continue reading Measuring the ROI of Leadership Development: 5 Tips
