With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact
Measuring Influencer Marketing by Roger Wu , August 23, 2017 The rise of social media has given everyone with an Internet connection the opportunity to stand on their own soapbox and discuss their business, their pastimes, their lives, thus leading to influencer marketing, a digital form of word-of-mouth marketing. It’s been challenging to figure out … Continue reading Measuring Influencer Marketing
Eleanor Telling — August 22, 2017 — August 22, 2017 15299 / Pixabay In today’s world, receiving customer experience feedback surveys seems part of almost every transaction. From opening a bank account, taking out an insurance policy, to going on holiday and even buying groceries in the supermarket. There is no doubt that companies are … Continue reading 6 Ways to Move from Measuring Scores to Measuring Outcomes
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal
Kristen Carlson — June 1, 2017 Follow @Kcarlson14— June 1, 2017 Nearly every business unit has transformed to become data-driven. Doing so makes it easier to measure progress and success, but it can be challenging to turn historically quantitative results into quantifiable metrics. We’ve reviewed how the Sustainability industry has made this transition and created … Continue reading Measuring Corporate Responsibility
Measuring Up: B2B Email And the Attribution Challenge by Ray Schultz , Columnist, May 12, 2017 B2B marketers don’t know how to count. That is, many can’t measure and attribute their results across channels. That’s the grim finding of the 2017 Marketing Measurement and Attribution from Demand Gen, sponsored by brightfunnel. Of 173 marketers surveyed, … Continue reading Measuring Up: B2B Email And the Attribution Challenge
William Comcowich — March 17, 2017 Follow @GleanTeam— March 17, 2017 Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content strategies. The emoticons have been used a total 300 billion times. While that sounds huge, Facebook reportedly generates about 4 million Likes … Continue reading How to Overcome the Difficulties of Measuring Facebook Reactions
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content. Chris Kerns on February 13, 2017 Likes are so (February 26, 2017). Don’t get me wrong — I love Likes. They continue to serve … Continue reading Beyond the Like: Measuring Facebook Reactions
Don Tinney — December 30, 2016 Follow @eosworldwide— December 30, 2016 One of your many challenges as a manager is determining who on your team has the capacity to be effective in their current role or an open position they want to take. In Traction, capacity is the last measurable in the GWC equation and … Continue reading Measuring Your Employees’ Capacity
