Tag Archives: Measuring

Watch that Tone: Measuring Email Sentiments

Kevin George — November 27, 2016 Follow @imkevin_monk— November 27, 2016 Emails are a common mode of communication second only to phone calls as per Adestra’s Consumer adoption Report 2016 amongst mobile users. Combining two facts emerging from Radicati’s Email Statistic Report 2016-2020, i.e:[A] There are 2.6 billion email users globally[B] Daily 215 billion (approx) … Continue reading Watch that Tone: Measuring Email Sentiments

Common misconceptions when measuring SEO content performance

As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. Ian Bowden on June 16, 2016     Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search … Continue reading Common misconceptions when measuring SEO content performance

How Are You Measuring the Success of Your Email Campaign?

by Mia Papanicolaou April 20, 2016 Follow @MiaPapanicolaouApril 20, 2016 For the longest time, open and click rate were the measure to gauge the success of email campaigns. However, these metrics aren’t a true reflection of success if the intention of an email campaign is quite specific. For example, is the goal to increase sales? … Continue reading How Are You Measuring the Success of Your Email Campaign?

Pinterest Conversion Tracking: 5 Tips for Measuring Success

by Sarah Burns March 29, 2016March 29, 2016 Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Here are five tips to start thinking strategically about Pinterest conversion … Continue reading Pinterest Conversion Tracking: 5 Tips for Measuring Success

Measuring the True Impact of Display Advertising: View-Through Conversion Tracking

by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking