Kevin George — November 27, 2016 Follow @imkevin_monk— November 27, 2016 Emails are a common mode of communication second only to phone calls as per Adestra’s Consumer adoption Report 2016 amongst mobile users. Combining two facts emerging from Radicati’s Email Statistic Report 2016-2020, i.e:[A] There are 2.6 billion email users globally[B] Daily 215 billion (approx) … Continue reading Watch that Tone: Measuring Email Sentiments
Tag Archives: Measuring
4 Steps for Measuring Digital Marketing Progress
by Bob Hutchins Follow @BobhutchinsSeptember 6, 2016 In its first few years, digital marketing got a little bit of a free pass. Buyers – and even a good portion of the agencies – weren’t exactly sure if efforts were working… if they were actually converting an audience into leads and leads into customers. Now, in … Continue reading 4 Steps for Measuring Digital Marketing Progress
KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. Marcus Miller on August 8, 2016 Measuring your results is a critical component of any SEO campaign. There are many, many variables at … Continue reading KPIs for SEO: measuring SEO success
Common misconceptions when measuring SEO content performance
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading. Ian Bowden on June 16, 2016 Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search … Continue reading Common misconceptions when measuring SEO content performance
Measuring email effectiveness in retail banking
As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key tactics. Jose Cebrian on June 6, 2016 For most industries, email is generally considered a very high ROI marketing channel. But the retail banking sector seems to be an exception … Continue reading Measuring email effectiveness in retail banking
Measuring the Performance of Your Newsletter
by VerticalResponse May 2, 2016 Follow @VR4SmallBizMay 2, 2016 As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple … Continue reading Measuring the Performance of Your Newsletter
How Are You Measuring the Success of Your Email Campaign?
by Mia Papanicolaou April 20, 2016 Follow @MiaPapanicolaouApril 20, 2016 For the longest time, open and click rate were the measure to gauge the success of email campaigns. However, these metrics aren’t a true reflection of success if the intention of an email campaign is quite specific. For example, is the goal to increase sales? … Continue reading How Are You Measuring the Success of Your Email Campaign?
Pinterest Conversion Tracking: 5 Tips for Measuring Success
by Sarah Burns March 29, 2016March 29, 2016 Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Here are five tips to start thinking strategically about Pinterest conversion … Continue reading Pinterest Conversion Tracking: 5 Tips for Measuring Success
Nielsen Will Start Measuring Snapchat Ads
Nielsen measurement means brands will be able to more accurately compare their Snapchat and TV campaigns. Tim Peterson on February 25, 2016 Snapchat’s ad business is only 16 months old, but it’s maturing quickly in 2016. At the same time as the mobile app is beginning to address advertisers’ concerns over whether people are … Continue reading Nielsen Will Start Measuring Snapchat Ads
Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking