by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
BusinessVibesNovember 5, 2015 We are in no shortage of data. Companies are sifting through massive amounts of it to try to understand whether their campaigns are influencing customers. However, many businesses are still focusing on metrics that give little insight, leading them to make poor decisions when forming their strategies. Some of the data that … Continue reading 3 Most Common Mistakes in Measuring Data for Your Website
Brian BasilicoOctober 28, 2015 I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in … Continue reading 5 Things You Should Be Measuring with Google Analytics
By Danny Hall September 14th, 2015 If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This is why so many small businesses declare that AdWords cannot … Continue reading 7 Top Tips For Measuring Your PPC Accounts
Neil Wood-MitchellSeptember 5, 2015 How to measure the success of your Video or Animation As with any marketing activity, it’s important to measure the results of your project. This allows you to understand what content ‘works’ and what platforms or channels are the most effective, helping you focus more time and attention in the right … Continue reading Measuring Your Video Marketing Campaign
Christopher Jan BenitezAugust 31, 2015 The mark of a good niche is the amount of money you can earn from it. It is easy to come up with a niche that you love and know inside and out. But passion and knowledge will not pay for the costs of setting up and developing your site. … Continue reading Measuring Profitability of Your Niche Idea: 5 Tips
Accessibility in the user experience isn’t just about humans, it’s also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website. Shari Thurow on August 28, 2015 Accessibility is an important facet of the user experience and of one of its subsets, the searcher … Continue reading Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
Alastair KaneAugust 15, 2015 Why Create A Video Or Webinar Campaign? As varied content like infographics or ROI calculators increase in popularity, video content is increasingly common. There are many reasons you might use video within content marketing campaigns. From a recorded webinar to an informative short, a June 2015 report from B2B Marketing stated that … Continue reading Steps To Consider – Measuring The ROI Of A Video Campaign
So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?
