Tag Archives: Measuring

Measuring the True Impact of Display Advertising: View-Through Conversion Tracking

by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking

3 Most Common Mistakes in Measuring Data for Your Website

BusinessVibesNovember 5, 2015 We are in no shortage of data. Companies are sifting through massive amounts of it to try to understand whether their campaigns are influencing customers. However, many businesses are still focusing on metrics that give little insight, leading them to make poor decisions when forming their strategies. Some of the data that … Continue reading 3 Most Common Mistakes in Measuring Data for Your Website

Measuring Accessibility In The User Experience (UX) And The Searcher Experience

Accessibility in the user experience isn’t just about humans, it’s also about technology, says columnist Shari Thurow. She explains how she measures accessibility and offers some tips on developing an accessible website. Shari Thurow on August 28, 2015 Accessibility is an important facet of the user experience and of one of its subsets, the searcher … Continue reading Measuring Accessibility In The User Experience (UX) And The Searcher Experience

Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV

Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV

Steps To Consider – Measuring The ROI Of A Video Campaign

Alastair KaneAugust 15, 2015 Why Create A Video Or Webinar Campaign? As varied content like infographics or ROI calculators increase in popularity, video content is increasingly common. There are many reasons you might use video within content marketing campaigns. From a recorded webinar to an informative short, a June 2015 report from B2B Marketing stated that … Continue reading Steps To Consider – Measuring The ROI Of A Video Campaign

Are You Measuring The Real Impact Of Your Content Marketing?

So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?