Search, Not Email, Is Top B2B Content Mechanism: Study by Ray Schultz , July 27, 2018 Email is one of the main B2B content platforms — but not the top one, according to a study by Clutch, which found that 71% of B2B readers first encounter content via email newsletters. However, this puts email behind … Continue reading Search, Not Email, Is Top B2B Content Mechanism: Study
Tag Archives: Mechanism
Why an Animated Explainer is Perfect for Mechanism of Action Videos
by Claude Harrington April 11, 2016April 11, 2016 Whether you’re selling lemonade to neighbors or ice cubes to eskimos, presentation plays a key role in the sales process. That’s why, if you’re in the healthcare industry, a strong mechanism of action (MOA) video can be such a valuable asset. It’s a way for you to … Continue reading Why an Animated Explainer is Perfect for Mechanism of Action Videos
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