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Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. Chris Wood on January 15, 2025 Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet … Continue reading Social media and influencers: 2025 predictions
January 14, 2025 A new movement wants to protect social media from billionaires An initiative called Free Our Feeds, backed by the founder of Wikipedia, is raising money to protect the technology that powers Bluesky. BY Chris Morris Over the past few years, concerns about billionaires using media outlets they own to signal boost their own … Continue reading A new movement wants to protect social media from billionaires
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. Chris Wood on January 2, 2025 Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to … Continue reading Retail media networks continue to grow: 2025 predictions
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2024 If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI. One … Continue reading Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Losing your job turns your world upside down. It’s understandable to want to post about it online, but there are a few things to consider before you do. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most … Continue reading How should I talk about my layoff on social media?
A new California bill would add warning labels to social media platforms AB 56 is inspired by a similar call for mental health warning labels from the US Surgeon General. ian carlos campbell Updated Tue, Dec 10, 2024 REUTERS / Reuters California Attorney General Rob Bonta and Assemblymember Rebecca Bauer-Kahan have proposed … Continue reading A new California bill would add warning labels to social media platforms
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024 IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store
The New York shooting of Brian Thompson has been met with an outpouring of online rage directed at United over denied medical coverage and other business practices. BY Jennifer Mattson The apparent targeted attack on UnitedHealthcare CEO Brian Thompson, who was shot early Wednesday morning outside his midtown Manhattan hotel, has sparked a noticeably intense … Continue reading Gleeful social media response to UnitedHealthcare CEO shooting reveals deep anger toward for-profit insurance
