Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity
NLRB accuses Apple of illegally restricting employee Slack and social media use The complaint stems from a 2021 case involving former Apple employee Janneke Parrish. igor bonifacic Updated Fri, Oct 11, 2024 REUTERS / Reuters The National Labor Relations Board has accused Apple of infringing on its employees’ rights to advocate for … Continue reading NLRB accuses Apple of illegally restricting employee Slack and social media use
Inside Home Depot’s And Walmart’s Retail Media Buying by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2024 A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys. Vantage, founded in 2013, began powering … Continue reading Inside Home Depot’s And Walmart’s Retail Media Buying
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules A federal judge struck down part of a Texas law known as the Scope Act. karissa bell Tue, Sep 3, 2024 A federal judge has ruled that social media companies can’t be required to block certain types of … Continue reading Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules
Manulife/John Hancock Makes The Case For Increased Media Spend by Laurie Sullivan , Staff Writer @lauriesullivan, August 26, 2024 Bringing measurement in house enabled a global financial advice, insurance and wealth and asset management service to determine how much measurement drove success for creative, media and brand strategies, prompting Manulife/John Hancock to invest in its first … Continue reading Manulife/John Hancock Makes The Case For Increased Media Spend
CTV: Quantifying Non-Performance In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024 Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come. U.S. brands are forecast to spend more than $28 billion in 2024, … Continue reading CTV: Quantifying Non-Performance In Performance Media
