Tag Archives: Media’s

Vox Media’s new ad network connects advertisers to local media audiences

Marketing Guide

Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences →

Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

Social Media Utilization

Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent →

Pinterest is Social Media’s Best Kept Secret

Pinterest

by Justin Horvath Follow @justin_horvathAugust 14, 2016 I’ve been talking a lot about Twitter, Facebook, Snapchat, and Instagram, but there’s another social media platform that doesn’t receive nearly enough attention. I’m talking, of course, about Pinterest. It’s no secret that CEO Ben Silbermann has been aggressively repositioning Pinterest as the next chapter in social media … Continue reading Pinterest is Social Media’s Best Kept Secret →

Hashtags: A How-To on Social Media’s Most Popular Character

Hashtag

by Navneet Pandher March 22, 2016March 22, 2016 It’s everywhere; Twitter, Instagram, Facebook, Google +, YouTube. It was even named “Word of the Year” in 2012 by the American Dialect Society and added to the Scrabble Dictionary in 2014. Hashtags have revolutionized how we discuss, engage with brands, and discover on social media. Originally created … Continue reading Hashtags: A How-To on Social Media’s Most Popular Character →

Social Media’s Impact on the Human Resources Industry

Human Resources

Jim VassalloSeptember 26, 2015 Social media has exploded over the past five years, with companies using different outlets to post job openings, interact with clients and employees and make major product announcements. So, how does social media impact the human resource industry? We will tackle this question in today’s post so human resource managers across … Continue reading Social Media’s Impact on the Human Resources Industry →

Social Media’s Undeniable Influence On World Events: What This Means For Business

Event Marketing

Manal BouchacraMay 13, 2015 Looking back two world events unraveled off the wheels of social media and both were political- Obama’s rise to presidency and Mubarak’s fall. Social media played a role in different parts of the world for opposing reasons. Why was Twitter and YouTube so important in the American elections and Spring revolution? … Continue reading Social Media’s Undeniable Influence On World Events: What This Means For Business →

To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool

Social Media Utilization

Amie Marse November 22, 2014 Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on … Continue reading To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool →

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