Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan  @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall.  The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds →