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May 10, 2024 Jason Kelce’s underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelce’s underdog mentality underpins his personal brand of authenticity
Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality by Laurie Sullivan @lauriesullivan, September 29, 2022 Anthony Flaccavento, newly appointed GM of the Americas at Ogury — a global ad tech company with a strong presence in Europe and the U.S. — spent years coaching basketball, soccer, baseball and other sports … Continue reading Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Marcus Cook August 10, 2020 What do Jeff Bezos, Michael Jordan, John Wooden, and Steve Jobs all have in common? Yes, they are all very successful in their respective careers, but how exactly did they get there? I’ll tell you right now Jeff Bezos didn’t become a billionaire and leader of the most successful online … Continue reading How to Develop a Winning Mentality
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Amy Gesenhues on January 5, 2018 Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of … Continue reading Frito-Lay CMO says marketers need a listen-first mentality to be successful
MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016 In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy
by Madeline Boehmer May 31, 2016 Follow @madelineboehmerMay 31, 2016 We are all attracted to discounts, no matter how large or small. It’s always better to save a few bucks than to pay full price. While consumers love discounts, the topic has caused quite the stir within the retail industry around the idea of whether … Continue reading How to Appeal to a Buyer’s Mentality Without Being a “Discount Brand”
by David Kiger April 6, 2016 Follow @davidkigerApril 6, 2016 Generation gaps can prove to be frustrating when it comes to running an efficient business these days. Leaders who have built long careers often find themselves puzzled at the work habits and attitudes of younger employees. The largest generational group entering and slowly becoming … Continue reading CEO Challenges: Embracing the Millennial Mentality
