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Managing customer profiles effectively can lead to better customer experience use cases. Chris Wood on July 25, 2023 Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How … Continue reading 3 approaches to merging profiles when resolving identities
Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it. Greg Krehbiel on March 3, 2023 When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. … Continue reading Why and how you should rethink profile merging
Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic by Laurie Sullivan @lauriesullivan, October 30, 2020 Search intelligence company Captify on Monday will announce the appointment of former Comcast executive Brendan Condon to global chief revenue officer, charged with driving worldwide growth. Condon, who officially stepped into the role earlier this month, … Continue reading Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
Sarah Bentley September 6, 2020 There may be a number of reasons that you have multiple company pages. Whether you created a company page back before you were intentionally using LinkedIn, or you have multiple pages that are related to one organization and you want to move it all under one name, having one page … Continue reading Merging Multiple LinkedIn Pages
Matthew SantosAugust 13, 2015 Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret. Nowadays, social media has a huge impact on the success of your SEO strategy. How? This blog post will uncover five ways to utilize social … Continue reading The Missing Link: Merging Social Media With SEO
