Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Tag Archives: message
A Quality Message Map Makes a Powerful Competitive Weapon
Laura Patterson — January 13, 2020 One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure … Continue reading A Quality Message Map Makes a Powerful Competitive Weapon
Your Guide to Getting Started With Text Message Marketing
Kelly Groover — November 5, 2019 How do I get started with text message marketing? As a marketer, it’s a question you’ve likely asked yourself. You’re aware of how valuable text message marketing can be, and know it would be worth investing in, but knowing where to start can be daunting. From choosing your SMS … Continue reading Your Guide to Getting Started With Text Message Marketing
Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
How to Pivot Your Business Message to a New Audience
Kara Perez — June 22, 2019 — June 22, 2019 You’ve been in business for awhile and things are going well. But you’ve realized something: you want to start talking to a new audience. You want to learn how to pivot your business message to a new audience, and you’re not sure where to start. … Continue reading How to Pivot Your Business Message to a New Audience
Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience
Is Your Digital Advertising Signaling the Right Message to Buyers?
Howard J. Sewell — December 29, 2018 Follow @hjsewell — December 29, 2018 There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular … Continue reading Is Your Digital Advertising Signaling the Right Message to Buyers?
Message to marketers: Mind the customer before the tech
‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018 Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech
7 Common SMS Text Message Advertising Mistakes to Avoid
Brian Mikes — September 9, 2018 Follow @betwext — September 9, 2018 Are you looking to connect with customers and boost your business sales, but aren’t sure where to start? SMS advertising, or text message advertising is the perfect place to begin. Learn seven common mistakes to avoid with this helpful guide. Before you begin … Continue reading 7 Common SMS Text Message Advertising Mistakes to Avoid
Message Volume Trends Across Private and Public Channels – Part II
Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II
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